CRM Details
This screen is divided into sections for easy navigation and data entry:
1. Basic Information
- Club No: Unique ID for the customer (auto-generated).
- First Name / Surname: Customer's name.
- AltRef: Alternate reference or account code.
- Company: Business name if applicable.
- Status: Defines the relationship type (e.g., Customer, Supplier, Reseller).
2. Contact Details
- Address / Suburb / City / Region / Postal Code / Country: Physical mailing details.
- Email: Primary email address.
- Phone / Second Phone / Mobile Phone / Fax: Contact numbers.
3. Discount & Loyalty
- Discount: Default sales discount percentage.
- Discount is applied Sales-Discount: Tick if discount should apply on sales.
- Trade Level: Optional customer pricing tier.
4. Loyalty Settings
- Reward Balance: Current loyalty points (top-right corner).
- Start Date: Customer start date in the system.
- Last Visit / Last Reward / Nxt Contact: Important date tracking.
5. Communication Preferences
- Tickboxes for:
- Do not send letters/printed material
- Do not send Emails
- Do not send SMS Messages
- Address is Incorrect
- Customer has declined email address
- Send this customer a catalogue
- Customer is a Commercial Account
- Online Sign up
6. Additional Fields
- Ecommerce ID: Link to external e-commerce system.
- Source: Origin or source of the customer entry.
- Expiry: Expiry date for the customer record (if applicable).
- Notes: Free-text area for internal notes.
- Alert: Special alerts or flags for this customer.
⚠️ Tips & Best Practices
- Keep all contact information up to date to ensure accurate communication.
- Use the "Nxt Contact" field to manage follow-up schedules.
- Regularly review loyalty and expiry dates for customer re-engagement.