Reports/Promotional Analysis

Promotional analysis is vital in retail because it helps businesses understand the true impact of promotions, ensuring you maximise profitability and customer engagement. 

  1. Measures Effectiveness. Determine whether a promotion increased sales, revenue, or customer traffic as expected. Without analysis, you might be running promotions that don’t actually work.
  2. Optimise Profitability. Discounts and offers can boost sales, but if they cut too much into margins, they may not be worth it. Analysing gross profit, ROI, and discount effectiveness ensures promotions remain profitable.
  3. Improve Future Campaigns. By identifying which promotions performed best, retailers can refine future campaigns, targeting the right products, customers, and time periods for maximum impact.
  4. Prevents Stock Issues. Promotions can either cause overstock (if the promotion fails) or stockouts (if demand exceeds expectations). Analysing stock movement helps in planning inventory levels accurately.
  5. Understands Customer Behaviour. Analysing basket data shows what other products customers buy alongside promo items, helping with cross-selling strategies and better product bundling. 
  6. Justifies Marketing Spend. Retailers spend on ads, discounts, and promotional events. Analysis ensures that this investment generates a positive return rather than just increasing costs. 
  7. Enhances Store & Location Performance. Not all promotions work equally across all stores or regions. Retailers can analyse location-specific data to tailor promotions based on customer preferences in different areas.
  8. Boosts Customer Retention. A well-structured promotional strategy, informed by past performance, can improve customer loyalty by offering the right deals at the right time.



Enter a desired date range for analysis. All promotional sales within this range will be considered.

You can also refine your selection by choosing a specific promotion, simply enter the promo code or search for it. If the selected promotion's date range differs from the entered date range, the system will prompt you to adjust it.

Further filtering options include Attributes and Locations, allowing for more targeted analysis.

Press Print to view the results.