Customer Relationship Management (CRM) 

  • Customer Retention: Retailers can use CRM to understand their customers better and provide personalised experiences to retain them. By keeping track of customers' preferences, purchase history, and behaviour, retailers can create targeted marketing campaigns and personalised promotions to keep customers coming back.
  • Customer Acquisition: CRM can help retailers acquire new customers by identifying potential customers, understanding their needs and preferences, and tailoring marketing messages accordingly. This can lead to increased customer acquisition and ultimately, sales.
  • Customer Service: CRM can also help retailers provide better customer service by giving them a 360-degree view of the customer. With all customer interactions and information in one place, retailers can quickly and easily respond to customer inquiries, complaints, and feedback.
  • Inventory Management: CRM can help retailers manage their inventory more effectively by providing insights into which products are selling well and which are not. This can help retailers make informed decisions about what to stock and when.
  • Sales Performance: CRM can help retailers monitor sales performance and identify areas for improvement. By tracking sales data, retailers can identify trends, measure the effectiveness of marketing campaigns, and make data-driven decisions to improve sales performance.


Overall, CRM is essential to retail because it helps retailers understand their customers better, provide personalised experiences, improve customer service, manage inventory more effectively, and improve sales performance. 


Customer Loyalty as Part of CRM

Building customer loyalty is essential to long-term retail success. Loyalty programs not only encourage repeat business but also improve customer satisfaction and engagement. As part of its CRM (Customer Relationship Management) functionality, Ramsys provides a range of configurable loyalty tools that can be tailored to your business model and customer expectations.

Flexible Loyalty Configuration

Ramsys supports multiple loyalty configurations to match your business needs. You can combine these features or use them independently, depending on how you want to reward your customers.


Points-Based Loyalty

One of the most common and effective loyalty systems is points-based rewards. In Ramsys:

Customers earn points per dollar spent.

By default, 1 point = $1 spent, but this ratio can be adjusted.

Points can be accumulated and:

Automatically converted into vouchers.

Example: a $10 voucher is issued when a customer accumulates 300 points (configurable).

Used as a payment type, where the value is based on a points-to-dollar conversion rate (e.g., 100 points = $1).


Bonus & Promotional Points

Ramsys allows further customisation through bonus point settings:

Stock items can be configured to:

Earn bonus points (e.g., +20 points)

Earn multiple points (e.g., double, triple points)

Earn partial points (e.g., half points)

These settings can be:

Permanent for certain products

Temporary, used during sales events or promotions

This flexibility enables you to promote certain products, increase average spend, or clear slow-moving stock while rewarding loyalty.


CRM Member Discounts

You can assign specific CRM members to receive:

A percentage discount on all sales (e.g., 10% off for VIPs)

Access to exclusive promotions only available to CRM members

These incentives help make CRM membership more attractive and encourage customers to join your loyalty program.


CRM-Driven Promotions

Use your CRM database to target members with tailored offers, such as:

Birthday rewards

"Thank you" vouchers for repeat purchases

Anniversary discounts

Early access to sales or new stock

Spend-and-save promotions (e.g., spend $200, get $20 off your next visit)


Best Practices for Driving Loyalty

To get the most from your loyalty tools in Ramsys, consider the following:

Make it visible: Let customers know about the loyalty program at checkout or via signage.

Keep it simple: Ensure customers understand how points work and how to redeem rewards.

Automate rewards: Auto-issue vouchers when thresholds are reached to keep customers engaged.

Measure results: Use Ramsys reporting to track redemption rates and member activity.

Promote exclusivity: Offer CRM members-only promotions to create a sense of belonging and privilege.


Conclusion

Ramsys loyalty features provide a powerful way to reward your best customers, increase return visits, and differentiate your business. Whether through points, vouchers, discounts, or exclusive offers, loyalty tools should be seen as an extension of your customer experience strategy.