Bellwether People Counting Integration

Bellwether is a leading people-counting and occupancy analytics system used widely in retail and hospitality environments. Ramsys integrates directly with Bellwether to provide actionable insights that bridge customer presence with sales performance, staff efficiency, and operational optimisation.


Key Benefits of Integration

Real-Time Conversion Tracking

Automatically compare foot traffic from Bellwether with sales data from Ramsys.

Understand your conversion rate: how many visitors actually made a purchase.

Smart Staffing Decisions

Use live people count data to optimise staffing levels based on actual demand.

Reduce over-rostering during quiet times and avoid being under-resourced during peaks.

Marketing Performance

Track how in-store promotions, events, or displays affect visitor numbers.

Link campaign timing to traffic spikes and sales trends directly in Ramsys.

Labour Efficiency & Cost Control

Measure staffing cost per visitor by combining Ramsys rosters with Bellwether data.

Identify areas to improve labour-to-footfall ratios.

Store Layout & Customer Flow

Use Bellwether’s insights to evaluate how customers move through your space.

Make informed decisions about signage, product placement, and layout improvements.

Live Occupancy Alerts

Monitor real-time occupancy for safety compliance and event management.

Ramsys can display warnings or trigger actions when crowd thresholds are exceeded.

Use Case Example

A retail store sees a spike in foot traffic between 11 AM and 1 PM, but sales don’t increase accordingly. Ramsys flags this in the daily dashboard, revealing a low conversion rate. Management adjusts roster coverage and repositions signage near high-traffic zones. Sales improve the following week.

  • The integration is seamless and runs in the background.
  • Requires a Bellwether sensor installed at store entry/exit points.
  • Data is updated in real-time or near real-time (depending on sensor model).


Contact Bellwether directly here, they will coordinate with Ramsys using the existing integration already present in your POS system.