CRM Reward Options

The CRM supports a variety of reward methods. Each option offers different benefits depending on business needs.

1. Printed Vouchers at Spending Targets

Example: Spend $300, receive a $10 voucher.
Advantages:

Encourages customers to return to redeem the voucher. Provides a visible reminder in the customers possession they have a reward.

Increases overall spending by rewarding higher purchase totals.

2. Electronic Rewards Balance

Advantages:

Builds long-term loyalty by allowing customers to accumulate rewards over time.

Provides a clear and easily traceable value for customer engagement.

3. Buy X, Get 1 Free (Item-Based Tracking)

Example: Buy 10, get 1 free.
Advantages:

Drives repeat purchases of specific products.

Encourages consistency with preferred items or brands.

4. Automatic Discount Percentage on Sales

Advantages:

Seamless for customers, discounts apply automatically at checkout.

Provides an immediate sense of value.

Exceptions can be configured when necessary.

5. Trade Pricing for CRM Members

Advantages:

Supports high-frequency or high-value customers with preferential pricing.

Clearly distinguishes CRM members from standard retail customers.

6. CRM-Only or Early-Access Promotions

Advantages:

Creates exclusivity for CRM members.

Drives CRM enrolments and increases promotional engagement.

7. Invite-Only CRM Events

Advantages:

Strengthens customer relationships through personalised experiences.

Helps build brand loyalty and encourages customers to become advocates.

8. Anniversary Vouchers

Example: Send members a voucher one year after joining.
Advantages:

Provides a personalised reward tied to the customer’s relationship with the business.

Encourages re-engagement from customers who may not have visited recently.

Reinforces loyalty by recognising membership milestones.