Customer Account Vs CRM Customers

Customer Accounts vs CRM Customers

Ramsys supports two distinct types of customer records, each serving a different purpose:

Feature	Customer Account (Credit)	CRM Customer
Purpose	For customers who buy on credit	For marketing, loyalty, tracking
Used in POS	Yes – to charge sales to account	Optional – for tracking customer sales
Requires Approval	Yes – credit terms are typically approved by admin	No – can be created freely
Appears in Statements	Yes – shows outstanding balances	No – not shown in financial reports
Balance Tracked	Yes – invoices, payments and Journals	No
Payment Options	Buy now, pay later (invoiced)	Pay immediately (cash/card/eftpos)
Loyalty Integration	Optional	Yes – commonly used for loyalty rewards
Marketing Use	Not ideal – usually formal clients	Ideal – holds email, tags, opt-in status

A Customer Account is designed for business or trade customers who are billed monthly and pay on credit terms.

Key details:

A unique account number is assigned

Transactions are charged to the account

Aged balances and statements are generated

Payment reconciliation and credit control apply

⚠️ Credit customers typically require setup approval and may have credit limits assigned.

A CRM Customer is a record used for marketing, loyalty, and customer tracking — possibly even casual or one-off retail customers.

Key details:

Can include name, email, mobile, birthday, tags, and loyalty info

Sales can be tracked by customer (even if they pay cash)

Ideal for email campaigns, discount eligibility, and Mailchimp integration

Not part of formal accounting — no credit, no statements

💡 Use CRM records to build customer relationships without the complexity of credit accounts.

A business customer wants to be invoiced monthly	Customer Account
A walk-in customer joins your loyalty program	CRM Customer
You want to send email promotions	CRM Customer
A reseller needs statements and invoice history	Customer Account

Yes — in some setups, a customer can have both a credit account and be marked as a CRM contact.
This allows:

Invoicing through accounts

Receiving loyalty points

Inclusion in marketing campaigns