Customer Account Vs CRM Customers
Customer Accounts vs CRM Customers
Ramsys supports two distinct types of customer records, each serving a different purpose:
Feature |
Customer Account (Credit) |
CRM Customer |
Purpose |
For customers who buy on credit |
For marketing, loyalty, tracking |
Used in POS |
Yes – to charge sales to account |
Optional – for tracking customer sales |
Requires Approval |
Yes – credit terms are typically approved by admin |
No – can be created freely |
Appears in Statements |
Yes – shows outstanding balances |
No – not shown in financial reports |
Balance Tracked |
Yes – invoices, payments and Journals |
No |
Payment Options |
Buy now, pay later (invoiced) |
Pay immediately (cash/card/eftpos) |
Loyalty Integration |
Optional |
Yes – commonly used for loyalty rewards |
Marketing Use |
Not ideal – usually formal clients |
Ideal – holds email, tags, opt-in status |
Customer Account (Credit)
A Customer Account is designed for business or trade customers who are billed monthly and pay on credit terms.
Key details:
A unique account number is assigned
Transactions are charged to the account
Aged balances and statements are generated
Payment reconciliation and credit control apply
⚠️ Credit customers typically require setup approval and may have credit limits assigned.
CRM Customer
A CRM Customer is a record used for marketing, loyalty, and customer tracking — possibly even casual or one-off retail customers.
Key details:
Can include name, email, mobile, birthday, tags, and loyalty info
Sales can be tracked by customer (even if they pay cash)
Ideal for email campaigns, discount eligibility, and Mailchimp integration
Not part of formal accounting — no credit, no statements
💡 Use CRM records to build customer relationships without the complexity of credit accounts.
When to Use Which
A business customer wants to be invoiced monthly |
Customer Account |
A walk-in customer joins your loyalty program |
CRM Customer |
You want to send email promotions |
CRM Customer |
A reseller needs statements and invoice history |
Customer Account |
Can a Customer Be Both?
Yes — in some setups, a customer can have both a credit account and be marked as a CRM contact.
This allows:
Invoicing through accounts
Receiving loyalty points
Inclusion in marketing campaigns