Customer Email Consent Policy for Klaviyo Integration

When adding new customer records from the POS system into Klaviyo, it is important to follow best practices for consent management to ensure compliance with privacy and anti-spam regulations (e.g., GDPR, CAN-SPAM, NZ Unsolicited Electronic Messages Act).

1. Collection of Consent

• At the time of checkout or sign-up, customers must be explicitly asked if they wish to receive marketing communications.
• Examples include:
• A tick box on the POS screen: “Yes, I want to receive special offers and updates by email.”
• A clear verbal confirmation recorded by staff.
• If consent is not given, the customer may still be added to Klaviyo for transactional purposes (e.g., receipts, loyalty tracking) but must not be marked as subscribed for marketing.

2. Subscribed vs. Unsubscribed Profiles

• Subscribed: Customer has opted in to receive marketing. 
• Unsubscribed: Customer has not opted in. They may still exist as a profile but will not receive marketing campaigns.

3. Transactional Communications

• Customers who provide an email address but do not subscribe may still receive transactional emails (e.g., receipts, order confirmations, loyalty balance notices).
• These are service communications and are not considered marketing.

4. Compliance Reminder

• Never send marketing emails to a customer who has not given consent.
• Always honour unsubscribe requests automatically managed through Klaviyo.
• Periodically review consent collection procedures to remain compliant with evolving regulations.