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Mailchimp is a popular marketing automation platform and email marketing service. It allows businesses to create and manage email marketing campaigns, send newsletters, and automate their marketing processes. Key features of Mailchimp include:


  • Email Campaigns: Users can design and send targeted email campaigns to their subscriber lists.
  • Audience Management: Mailchimp helps in organising and segmenting audiences to tailor marketing messages effectively.
  • Automation: The platform offers tools to automate marketing tasks, like sending welcome emails, follow-ups, or re-engagement campaigns based on customer behaviour. 
  • Analytics: Mailchimp provides insights and analytics on campaign performance, helping users to measure success and optimise future campaigns.


Mailchimp is widely used by businesses of all sizes to manage their email marketing efforts, grow their audience, and engage with their customers and Ramsys can send new CRM members with email addresses directly to it.